A tools list posing as experience
- Before
- Proficient in Adobe Creative Suite, Figma and Canva. Created various designs for clients.
- After
- Led identity refreshes for 9 clients, including guidelines and production-ready asset libraries, in Illustrator and InDesign.
Every applicant lists the same tools. What the work was, for whom and what you delivered is what a creative lead is trying to find before opening your portfolio.